Alex RowbothamI’m a British freelance web developer, media designer and photographer working in South Tyrol, (Italian Alps) and in various locations throughout the UK. I’ve been providing digital media solutions for more than 25 years, during which time I’ve enjoyed working closely with clients at home and abroad.

Projects have been varied and often challenging, requiring further (and continuing) personal development in software, hardware and creative processes. Learning is just simply unavoidable and synonymous with design.

As creative director, contracted to work in Rome, I teamed up with a talented team of graphic and animation artists, integrated within the department of online development, providing digital solutions to numerous industries and cultural entities.

Trade shows and museum installation design, including 360° screens, and websites continued as part of my portfolio during this time and following the contract conclusion. This included collaborating on huge extravaganzas in Saudi Arabia and the Emirates such as Dubai World Cup - Meydan.

Experience includes producing and directing:

  • Projection mapping / architectural mapping
  • Projection on waterscreens
  • Programming of large scale multi-screen projections
  • Content for large multi-screen projection shows and events
  • Visual content for shows and events
  • Video clips
  • Motion graphics - 2D and 3D, simulations, particle systems, title generation, event titles, show reels, explanatory videos, key visuals for events or brands
  • User interface design (UID)
  • Event design (overall event conception)
  • Interactive exhibits (various sensors, multi-touch devices, touch tables, touch screen, non-contact sensor systems, etc.)
  • Peppers Ghost / "Holoprojection"

In 2007 I co-founded Luce Dipinta Multivisioni, a non-profit cultural association producing projects that use image and sound, performance art, video mapping, one-off events and festivals. Encouraging a wider understanding and potential of the ever-expanding digital technology and associated production processes. I also developed and maintain Luce Dipinta’s website.

Included in this website are new areas of work and play such as the Lorem Ipsum Project, to highlight an on-going love affair with projections, and to offer prints and greeting cards directly online - using photographs from my archive.

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Photo Illustration

Tuscan Garden photo illustration - click for moreAn experiment, a montage series of images "Lorem Ipsum" inspired by time spent in Tuscany and Cornwall using techniques developed for multivision presentations.


Outdoor building projection - click for moreProjection installations, on both the interiors and exteriors of buildings as well as utilising more traditional screen formats - single and multi-screen. From museum installations to corporate and arts events, single projector presentations to full blown multi-projector, synchronised images and sound for architectural building 3D mapping.

Passing the Time

Time-lapse sequence photograph - click for moreCreation of time-lapse photography, whether to show change over an hour, a day, a week, a month or year(s). The resulting images can be provided as images or composed as an animated movie in any video format from DVD quality through to HD and 4K, plus for display on online.