Created for Hertz as part of their trade show stand at the International Tourism Exchange – trade show – BIT (Borsa Internazionale del Turismo) 2002 in Milan, Italy.
Presented with six partners – Nissan, EuroDisney, ClubMed, Touring Club Italia, and Notturno Hotels. Several presentations were produced to introduce the new on-line service for tour operators/travel agents, a website provided by Hertz.
Vertical video wall, looping 1 min. Six partner videos running on six seperate LCD displays incorporated into the stand.
Alex Rowbotham provided concept design, storyboards, asset creation and art directed the final composition produced using After Effects.